Your website has almost all of the ingredients needed for online success, including responsive web design and top-notch content. But it needs that extra something to immediately grab your audience’s attention. You need a visual and multimedia hook that can succinctly capture the essence of your website. That’s where professional video production and 3D animation come in.
Visual tools such as these are especially valuable in our short attention span age. Many people don’t have the time or patience to read web page content but they may be likely to watch a brief video that summarizes that content in a few minutes. Or they may view a 3D animation that communicates the core message of your brand in an instant. Even if they’re interested in what you have to offer, this content may be the only thing they consume on your website. With that in mind, it is of the utmost importance to make the most of your shot to convert a website visitor into a customer.
As the saying goes, a picture is worth a thousand words–if anything, the value of pictures may be even greater now than ever before. This doesn’t mean that video production and 3D animation should completely replace written content. Instead, they are supplementary elements that add value to the website and provide another avenue for engaging potential customers.
Networtech is invested in building search engine marketing campaigns that fully utilize every opportunity to establish and reflect your brand’s identity. To do this, we develop content designed to engage the audience on a variety of levels.
There will be visitors to your website who dive right in and immerse themselves in content. Others will dip their toes in the metaphorical waters to see if the online temperature is right for them. We mustn’t exclude either group from our consideration and should therefore create both deeper content for the divers and shallower–but no less valuable–content for the dippers.
Fortunately, social media marketing affords companies a variety of options to communicate with others. For instance, one way to enforce your brand identity is to regularly post videos on your YouTube channel and share them across other social media platforms like Facebook, Twitter, LinkedIn and Instagram. This builds brand awareness and compliments other advertising efforts.
From there, we would measure the effectiveness of the videos and 3D animation by monitoring all interactions and conversations about them via social media. Once this has been assessed, we’ll discuss the effectiveness of these social media campaigns, as well as suggest improvements and adjustments as needed.
With Networtech’s video production team, you can expect crisp HD video with excellent production values and captivating visual qualities. We also supply the script for the video so that it stays true to your brand. In short, we’re a one-stop shop for all of your video marketing needs.
Speak with a Networtech representative today to find out more.