Have you ever visited a website on your smartphone or tablet for the first time, only to find it unacceptably difficult to navigate? Was the content and layout all jumbled up and out of whack – lacking any form or structure whatsoever? If so, how would you describe your experience of having visited that particular site?

Doubtless, it was poor – and rightfully so.

So what was the problem?

The problem was this: the developers of said website didn’t make the effort to ensure that the website’s structure and layout was compatible with devices that had smaller screens. They didn’t use what we as web designers call Responsive Web Design.

Responsive Web Design is a pioneering, state-of-the-art, web design approach aimed at creating sites that provide an optimum viewing experience across the gamut of device screen sizes, so that a given website viewed on a small screen is just as intuitive, prepossessing, and easy-to-use as it would be if it were viewed on a bigger screen.

 

Responsive Web Design:

*Ensures a high quality user experience, no matter the screen size of the device used to display the website.

*Saves both time and money. Instead of investing in the design and development of multiple websites, you are investing in one dynamic website – slashing half your cost in the process.
Designs websites that remain relevant for a longer period of time. If and when a new device hits the market, there isn’t a need to create yet another website, for responsive websites will ensure compatibility across the gamut of devices.

*Designs websites that remain relevant for a longer period of time. If and when a new device hits the market, there isn’t a need to create yet another website, for responsive websites will ensure compatibility across the gamut of devices.