Google Analytics is a tool that automatically collects facts and statistics about a website’s traffic and traffic sources. It also measures the conversions and sales that the website is generating. With this information, businesses and organizations can identify where they stand in terms of the online market share – whether their online marketing stategies are a valuable return on investment. Web Design and Online Marketing companies swear by the value that Google Analytics provides. Networtech, for example, has been using Google Analytics since its inception. It has helped them boost their ROI and market share, making them a highly regarded entity in the Houston Web Design domain. Covered below are some of the frequently asked questions pertaining to Google Analytics and the value it provides.
- Why should I gauge my website metrics at all? Of what use is it to me?
Learning what your website visitors like about your website can help you in achieving your business goals. How? Say you are selling clothing on your website. You’ve got one page dedicated to men’s clothing and another page dedicated to women’s clothing. Google Analytics can tell you which pages are being clicked on most frequently. With this knowledge, you can identify which gender is more interested in what you offer. This information can help you, say, recognize that increasing the amount of marketing done towards women may yield a positive ROI.
- So how do I sync Google Analytics to my actual website?
Getting started is fairly simple. Go to the Google Analytics home page and create an account. Just follow the account setup steps. When you’ve taken care of that, you’ll be given a snippet of Analytics Hyper Text Markup Language. You want to insert the HTML code into your website. This is basically how Google Analytics gains access to your website’s usage stats.
- What are Google Analytics “Goals”?
Once you’ve installed Google Analytics’ tracking code, you’ve got to identify which key site visitor action-steps you want to keep an eye on. These are what are called your Goals – and by measuring which kinds of content attract the most visitors, you can gauge whether or not your goals are being met. Listed below are the 4 main types of Goals:
- Destination: A specific location within your site.
- Duration: The length of time a person remains on your website before exing out of the browser.
- Page & Screens Per Visit: Which pages a visitor goes to during a single visit
- Events: An action that a visitor has taken during the course of a visit. This can be an ad click, a social media share, or a video play/
- Is there a way for me to find out how people discover my site?
Is this valuable information? Of course it is! Knowing what is attracting visitors to your website gives you incredibly valuable online marketing insight. Google Analytics has a feature known as a Keywords report. This report displays which keyword search terms generate traffic to your website. You can use this keyword data to better your website’s search engine rankings. You will increase your awareness of the people who are linking to you when, where & why. By recognizing what draws folks to your site can assist you in giving them exactly more of what it is that they want, which ought to increase engagement – encouraging repeats and more frequent, long-lasting visits.
- Is there a way for me to see which browsers and devices folks view my website on?
The section called Google Analytics Audience is where you can go to see the ‘browsers used’ statistics: the browsers people use to view your site. Here, you can also find out what devices people use: smart phones, tablets, PCS, etc. With this knowledge, you can choose to optimize the browsing experience for a particular browser or device, like an iPhone or a Samsung Galaxy.
And so you have it – a list of some of the most frequently asked questions. There are many more, but for now, these five will help you best develop that basic understanding of what Google Analytics is, how it works, and why people should use it.