They say that the eyes never lie. That the eyes tell all. And now, as a result of the emergence of eye-tracking technology, it is possible to tell what the eyes are saying. Tracking eye movements can give us incredible insights into advertising and design – revealing quite a bit about human tendencies.
We’ve chosen some of our favorite pictures below:
Surprisingly, everyone focuses on Scarlett Johansson’s face in this ad.
People look at the meat first. Then, they notice the label, and then check out the sticker.
In this picture, people focus most on Jesus and the apostles.
Here, folks are mostly looking at the price tags.
Nobody seems to pay much attention to the fancy Porsche. They would rather read the text below it.
This picture shows the differences between men and women. Men focus more on the woman. Women will actually take some time to read the text.
Men pay more attention to the baseball player’s groin area. Women, however, don’t seem to look below the belt, focusing more on the face.
Folks still focus on the face in this picture, despite the unusual extremely long beard.
This SmartWater ad does quite a decent job at getting people to pay attention to the bottle and not much else.
People seem to focus mostly on the jewelry.
This picture tells you everything you need to know about why it is important to sit atop the search engine rankings.
People totally ignore the banner ads.
Women focus more on the face.
Men on the torso.
Everyone pays more attention to the pictures than the text.
The men don’t even notice the shoes in this picture. The women do.
Your eye follows her eye. If her focus is on the product, your focus will be on the product.
Viewers pay more attention to the female’s face than the male’s.
Where do folks look at when they see the Vegas strip? Mostly straight ahead and slightly to the left.
Whatever is slightly left of center gets more attention.
The Pepsi can is just as eye-catching as the lady’s face
The fans pay close attention to where the ball is, and the players nearby.
Surprisingly, most people look at the text to the left.
Recruiters focus most on the name, dates, education, and position titles.
Below, you get to see how the eyes follow these three animations:
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