Eye Tracking Display Image


A Picture Is More Than 1000 SEO Articles

Take a look at the picture posted above. An SEO specialist can write 1000 articles on the subject of search engine optimization, but those 1000 articles still won’t say as much as this picture. If you understand what is going on in this picture, you understand SEO.

So what is going on? What is the picture trying to communicate?

If you couldn’t already tell, this image displays the eye-tracking movements of web surfers. It comes from a study that was trying to determine what part of the screen the web surfer was looking at when searching for something on Google. Why would anyone be concerned with something like this? Well, when it comes to advertising, when it comes to getting folks to visit a given website, any business would like to know where it needs to be placed on a search engine results page in order to get the most impressions and clicks.

If You’re Not Listed In The Top 5, Forget About It.

That’s all you really need to know. You need to be listed in the top 5 display results if you want people to even consider clicking on your website. Ideally, it’d be top 3. As you can see, the most attention – signified by the red color – goes to the top 3 listings. The 4th and 5th listings are also looked at for a good amount of time, but not nearly as much as the top 3. The orange here signifies a less intense, but still substantial, focus. After the top 5, the focus tapers off. Very little attention is paid to listings 6, 7, 8. After listing 9, you’ve got none. Perhaps on occasion, but for the most part, none.

What This Means For You And Your Business

As a business owner in the 21st century, you’re probably familiar with online marketing. You’re probably aware that an investment in getting your business’s name out there on the world wide web can turn into a fancy ROI. You want your business to be visible on the web, so that folks can become aware of your product and service, and perhaps consider it the next time they need something that you offer. What better way to become visible than to have your website displayed in the top 5 listings on Google or Bing or any of the other major search engines out there? We already have proof that you are guaranteed impressions if you are ranked that high. And we all know that impressions can lead to clicks, which can lead to potential conversions. What does all this say?

It says that Search Engine Optimization is incredibly important. It says that finding SEO specialists – folks that know how to get your website displayed that high on a search engine like Google or Bing – make for just the investment you’re looking for to further grow your business and increase revenue. The SEO specialists that you’ll find here at Networtech, have taken businesses of all sizes to the top 5 on countless occasions. Contact us today. Take your business to the next level.