There has always been a great deal of confusion surrounding Google Panda. And that makes total sense. It’s quite irritating, confusing, and has negatively impacted so many websites out there.
The Panda algorithm update should have been given the appellation of “Octopus.” Why? Because Google Panda has so many tentacles. Certainly, everyone is aware that Panda targets “low-quality content,” but what exactly does that phrase mean? How does one distinguish low from high quality content? The answer isn’t as transparent as SEO experts would like. A lot of parameters are in play, and with the dynamic, constantly-evolving nature of Google’s search engines, the parameters change often as well, making it very difficult to achieve any sort of predictability. But not everything is entirely unknown. There are certain behaviors or courses of action that SEO experts have identified as injurious to one’s SEO ranking. That list includes: duplicate content, content that is thin, doorway pages, poor-quality affiliate content, technical issues that lead to thin content, cross-linking schemes, and so on.
The point is that the act of identifying and breaking down why Panda knocked you down the rankings is incredibly difficult. It is a handful for SEO experts, so there’s no question that it is almost inconceivable for an amateur to accomplish such a feat. Many business owners are trying to get to the bottom of what knocked them down the rankings. The impact that Panda has had on their businesses has been a painful blow, one that certainly limits the number of leads in the pipeline. The recovery process for this undesirable event takes many months, possibly years, depending on one’s competition.
Recovering From Panda’s Hits
It is unfortunate that a great many webmasters work on the absolute incorrect tasks when attempting to ameliorate the problems that were invoked by Panda. This is a tragedy in the SEO world for many businesses out there. This results in great panic. They wonder to themselves, “If all this time and effort results in no positive change, then is it even possible to recover from the economically devastating Google Algorithm knockdowns?
Making sure to get back on the correct path is incredibly vital. It can ensure that valuable and important action items are actually being taken to completion not just periodically, but on a regular, consistent basis. Every alteration ought to assist a website get closer to recovery, which unfortunately, is not quite the case with a great majority of the sites that were impacted negatively by Panda.
This post wasn’t designed to be the panacea for all the Panda problems out there on the internet. It wasn’t even designed to improve half of the problems out there. Rather, it was intended to assist panda victims in understanding where the holes are in their strategy. Many companies have major blind spots which are almost invisible to those working in the companies. That is a given, for if the employees or employers were aware of the problems, there wouldn’t be any blind spots. Blind spots are by definition issues, flaws, or problems that are not visible to the possessor of them. Even certain SEO experts have their blind spots. Many would like to think that they don’t, but their minds are not in accordance with reality – they do not know the truth. Houston Web Design companies, like Networtech have come to recognize the value of the heuristic approach to understanding the Google Algorithm – and what to do in order to curry favor to the algorithm. This trial and error approach has helped Networtech Consulting Group reach unprecedented levels in Google search engine search results pages. Typing in search phrases such as Web Design Houston, Houston Web Design, and so on, cause Networtech Consulting Group’s page to appear on the first page of the search engine search results pages. The SEO success has resulted in the company’s success, as more impressions lead to more clicks which lead to more conversions.
Landing Pages Prior to and After: An Objective Comparison
As sites begin to accumulate domain authority, they can actually get away with producing lower-quality content that doesn’t get many hits. That content can in fact do well, which is quite flummoxing to the folks still with a rudimentary understanding of SEO, what it does, and its importance. It is an enigma that even the SEO experts have yet to unravel. As Google drives more traffic to popular sites, even if it does so by scoring less-than-ideal content fairly high, it gains a better understanding of how users interact with that specific piece of content.
For certain, engagement matters for SEO – and it matters big-time. Specifically, dwell time signals that your content is either meeting or not meeting that which was expected of you in the SEO domain.
Dwell time is concerned with how much time it takes between the user clicking through a search result and then clicking back to search results. The longer that quantity, the better that bodes for you, your business, and your website. An extremely low time gives reason for Google to believe that your webpage just isn’t stimulating or valuable enough to get bumped ahead of anyone else in the search engine search results.
To be continued.