In the fast paced world of today, consumers are highly suggestible – relying on those around them for advice on what to buy, what a good product is, what a good service is, and the like. Why spend hours researching a product or service when you have a friend or acquaintance who can help you find something you’ll be happy with? There will always be the incredibly careful, scrupulous consumer who weighs as many options as possible until he feels like he has purchased that which brings to him the most value at the lowest price. If you are confident that what you have to offer the market is the best out there, then certainly you can capitalize on those conversions. But the problem is, the majority of consumers do not assiduously research that which they want to buy. Many go on whim, on emotion, and some even purchase in haste, regretting the purchase only a few hours after making it. Now, the question arises, how can we predict the behavior of the seemingly unpredictable? After all, the study of how man operates, what actions he chooses to take and why, is by far the most complex domains to ascertain. There is a reason why the physicist knows more about his field than the psychologist about psychology. Matter and energy are predictable, and so, testing and observing the actions and reactions of matter is the pathway that leads to the highly coveted state of certainty. When it comes to psychology and the study of consciousness, even the mavens and big experts know very little. So what does that mean for the marketer? Is he playing darts with his eyes closed? Is he taking a shot in the dark every single time he tried to reach out to acquire leads and, subsequently, turn them into conversions? The answer to the binary question will be made explicit, but only after we focus on the subject of social media and how human beings have been interacting in said domain since its inception. Remember, research and studies are constantly being conducted in the social media world to better understand human behavior. Von Mises started it with his seminal book, Human Action, centuries ago; and now, sociologists, economists, psychologists, and other professionals of like ilk are taking the time expand on what is currently known about human behavior.
And so, the question arises: for business owners and aspiring connoisseurs in the marketing world who want to capture leads and make massive profit, what else can be done? Do we just cross our fingers, close our eyes, whistle a semi-pleasant tune, and hope for the best? The answer: no. For the amateur, it is important to take a step, no matter how big or small. They say the journey of a thousand miles starts with one step. And that is what we want you to do – just take that first step. At Networtech Consulting Group, our philosophy – when tackling a project of great magnitude – is to start with what we know, what we can do, what can get done quickly and efficiently. Being that the majority know what Facebook is and how to use it, we, at Networtech Consulting Group, recommend that you start your SEO excursion by focusing on social media. Below, we have listed the principles that we follow to the tee – the things that we know have helped us get to that level of success that the majority are still yearning to reach.
Use Keywords – Even In Your URL
Keywords are those terms that best identify your business/organization – what you do, what you stand for, what product you offer, what service you provide. A person selling baseball caps does not want to promote the keyword “webdesign” or the keyphrase “web design Houston.” Why? Because said terms are not relevant to what the person’s business is all about! Rather, he wants to use keywords such as “baseball caps,” “baseball hats,” “ballcaps,” and so on. Normally we think of using these terms either in the articles we write or directly on our main webpages. At Networtech, we want to step it up a notch and even use these keywords in our URL. It helps dramatically with SEO. Using it in our Facebook Username only helps even further. Keep this in mind, and you will be shocked at what a difference it makes. Just make sure that the username is short and memorable. Of course, that is easier said that done, but keeping it short generally satisfies the requirement of it being memorable. It is like killing two birds with one stone.
Use Your Keywords In Your Status Updates
By now, you should have become fairly familiar with keywords – their importance and utility, when and where to use them, and so on. Don’t think for a second that you should only be limited to using keywords in your URL and on your home page. You can, and should, also use them in your status updates. Why is that? Because search engine algorithms take note of said status updates and index them. And when that happens, you get a minor SEO boost; and a major one if many people click on the link (if you supplied one) in your status update.
Belaboring the point – making explicit the obvious – tends to be a surefire way to have someone ignore you. The reason for that is that when one states the obvious, he is assuming that his audience does not have the capacity to reach that same truism without his help. It is implying that the other party is not intelligent. And if you got that impression, we apologize greatly. We just want to emphasize how important it is to interact with your audience. In fact, chances are, you are not interacting enough with your audience. A general rule of thumb is to do ten times the amount of work you think you need to do in order to be successful. If you think you just need to make one post per day, make ten. If you think you need to make ten posts per day, make one hundred. Whatever that number is, do ten times what you told yourself you were going to do. Chances are, if you are like us, if you crave success, if you think it is not an option to be mediocre, you want abundance. And if you want abundance, you are going to have to take massive action. Whether you want to thrive in the domain of web design, like Networtech, or in some other venture, taking great effort to interact with the market is absolutely essential.