Early on in a web designer’s career, she soon realizes that customers don’t just want sensationally beautiful websites that put even the peerless Andy Warhol’s art to shame. What they want are customers. They want to make a profit. And the degree to which they can profit will only be as great as the number of visitors they get to their website. For this reason, marketing is an absolute necessity. The only problem: marketing doesn’t guarantee a return on investment. Hearing this puts great fear in far too many business owners and entrepreneurs. They choose to forgo taking the risk of investing money that may not necessarily yield a profit. This is a mistake – one not only disadvantageous, but potentially perilous to a business and its future position in the market. The SEO experts at Networtech Consulting Group have discussed this issue countless times; its importance cannot be stressed enough. Our exhortations that online marketing and search engine optimization services are the sine qua non of business growth and development has best been summarized in our most recent article, SEO Is Not A Cost But An Investment. It’s a short article that packs a powerful message. The 5 minutes it takes to give it a read is definitely worth the temporal investment.
Guarantee? What Guarantee?
So we take it that you know what SEO is, and what SEO is for, but now it’s time to delve into the subject of what one ought to expect when investing in the service. We already mentioned that, just like any form of marketing, there is no absolute guarantee that it will work. And clearly, this is disconcerting to many looking for a boost in their online visibility quotient. As the illustrious economist, Ludvig von Mises put it, “There is no such thing as the independence of the vicissitudes of the market. And so, it follows that there is no such thing as a safe investment.” These are words of wisdom coming from arguably the most brilliant economic mind of the ages. Simply put, if you are opposed to committing to a marketing program because a return on investment is not guaranteed, you certainly are not being empirical, you’re being irrational.
Getting on Page Number 1 is a Goal, not a Guarantee
No legitimate SEO firm can make the guarantee that your business will be listed on the first page of Google’s search engine search results. And that even goes for the SEO firm that is listed number one on page one of Google’s listings. Why? Because there is a great possibility that that SEO firm had more money to work with, and so could invest more into improving its SEO rankings. Perhaps their budget is hundreds of times greater than your budget. Will they be able to do for you what they did for themselves? Of course not – they do not have the resources to.
So What’s the Point?
You may be asking, “What’s the point?” And indeed, that is a fantastic question. What is the point? Our answer, can be summed up by, oddly enough, quoting one of the greatest athletes of all time. The inimitable hockey star Wayne Gretzky. Surely, he must know a thing or two about investment, as he invested a great deal of time in crafting the skills that led him to become such a dominant force on the ice. The quote is this: “You miss 100% of the shots you don’t take.”
What does that mean? How is a hockey quote relevant to investing in SEO services? Simply put, if you do not make the investment, you will not get on the top page of Google’s listings. But if you do, then yes, you do have a chance at being listed that high. And we all know how important it is to be listed high. It’s like scoring a goal for your business. Now is the best time to invest in SEO. When all other companies are retracting and trying to play it tight, go out there and dominate the market by making an effort to expand. Contact Networtech Consulting Group to get SEO services today! You won’t regret it!